The phenomenon of ‘greenhushing’ has sparked debate about whether businesses are quietly downplaying their climate commitments. With Trump’s environmental policies and the Net Zero Banking Alliance’s dissolution, some worry that companies are retreating from their green pledges. However, experts argue that the situation is more nuanced. The term ‘greenhushing’ emerged in 2022 when South Pole, a climate consultancy, noted that many companies set science-based emission reduction targets but chose not to publicize them. This trend continued, with South Pole finding in early 2024 that many companies struggled to communicate their climate pledges due to new regulations and compliance schemes. The consultancy’s report highlights the challenge of balancing transparency and risk, as companies fear being sued for either saying too much or too little. Yet, a closer look reveals a more positive narrative. Many financial institutions plan to increase their communication about net-zero strategies, and research shows that most companies are expanding their green initiatives rather than scaling back. Experts attribute the varying communication patterns to factors like post-pandemic climate action, the momentum from COP26, and the fear of being accused of ‘greenwashing’. The US’s shifting environmental policies and the complexity of state-level regulations also play a role. Despite concerns, some argue that the debate over greenhushing is a distraction. Corporations are becoming more realistic about their climate goals, shifting focus from carbon offsets to emission reduction. As sustainability becomes a permanent fixture in corporate policy, businesses are increasingly embracing transparency, even if it means navigating a complex landscape of public scrutiny and stakeholder activism.