Get ready for a game-changer at Cannes Lions 2026! Lex Bradshaw-Zanger, the marketing maestro behind L’Oréal’s SAPMENA operations in Singapore, has been appointed as the new Academy Dean of the Brand Marketing Academy. This is a big deal, as Lex brings a treasure trove of experience to the table, having worked across multiple markets and household brands. He’s a true global citizen, having spanned the growth of the web from 56k modems to the cutting-edge world of GenAI, with a career that has taken him from North America to Europe and the Middle East. No wonder he’s a pro at navigating the brand world, having spent almost a decade at L’Oréal and also holding positions at McDonald’s and Meta.
But here’s where it gets even more intriguing. Lex’s agency days were just as impressive, with roles at WPP and Publicis, and his last gig as Regional Director for Digital Strategy & Innovation at Leo Burnett MENA. This diverse background gives him a unique, strategic perspective on how technology and marketing are transforming businesses today. And that’s not all – Lex is also a board member of the World Federation of Advertisers (WFA) APAC, committed to using his skills for good through mentorship and sponsorship.
With his extensive experience as a mentor for rising talent and global expertise on both the client and agency sides, Lex is set to bring a wealth of knowledge to the Brand Marketing Academy. This six-day program offers marketers the opportunity to learn from the world’s biggest brands and leaders, all while building a network of global peers. So, if you’re looking to supercharge your creativity and leadership, the Brand Marketing Academy is the place to be! Find out more and apply today: https://www.canneslions.com/learning/academies/brand-marketing-academy