Get ready for a thrilling ride as we unveil the Genesis G90 Wingback, a bold statement in the automotive world! This hot estate concept is set to challenge the mighty BMW M5 Touring, and it’s a preview of the exciting future that Genesis has in store for us.
The Genesis G90 Wingback: A Luxury Performance Machine
During the launch of Genesis’ new high-performance Magma sub-brand, an unexpected star emerged – the G90 Wingback. This large executive estate is a glimpse into the future, showcasing Genesis’ vision of merging luxury and performance seamlessly. While Genesis hasn’t officially confirmed production, the brand’s leaders have hinted at its potential, leaving us eager for more.
The G90 saloon, launched in 2021, has already made its mark in several European countries since 2023, but it’s yet to grace the UK’s roads. Powered by a 3.5-litre petrol V6 engine, offering 375bhp and 409bhp variants, the Wingback concept shares this impressive powertrain.
Luc Donckerwolke, the creative mastermind behind Genesis, revealed that the G90 Wingback concept is their way of showcasing the future of Magma and its diverse range of models. He even gave it the playful internal name ‘Dr Evil’, a nickname that suits its bold personality.
Donckerwolke described it as a perfect balance between Dr Jekyll and Mr Hyde, offering sports functionality with an elegant and aerodynamic body. It’s like having an iron fist in a velvet glove, he said, emphasizing the Magma sub-brand’s position as the pinnacle of the Genesis lineup.
But here’s where it gets controversial… Genesis plans to offer a hot version of every model in its current lineup, including the upcoming GV60 Magma SUV and a new Magma GT sports car. This ambitious move raises questions: Will these high-performance models appeal to a wider audience? Can Genesis successfully blend luxury and performance without compromising either aspect?
And this is the part most people miss… Genesis’ creative boss, Luc Donckerwolke, has a unique vision for the brand. His creative direction and the ‘One of one’ bespoke project showcase a personalized approach to luxury car manufacturing. It’s a bold move that could set Genesis apart from its competitors.
So, what do you think? Is Genesis on the right track with its performance-focused future? Will the G90 Wingback and its siblings live up to the hype? Join the conversation in the comments and let us know your thoughts on this exciting development in the automotive industry!